Sadly, there isn’t a wrong or right answer for this. Ideally, you would be on all of the platforms, everywhere. But, is this attainable or sustainable? For most people, no. 

We ask three questions first: “What are your goals?”, “Are you B2B or B2C?”, and “How quickly do you want to grow?” If you want to learn about which platforms we’d recommend for you and your business, send us a message! 

TikTok is a great platform to utilize if you want to educate via short-form videos and like the long-term SEO benefits of this site. The downside of TikTok is that you typically need to put out 2X more content than Instagram. Additionally, TikTok has a much younger average user base than platforms like Instagram and Facebook. 

Instagram is our personal favorite all around. For most industries, we recommend focusing on Instagram. With Instagram, you can build and engage a loyal community, direct people to your website, educate your audience, etc. Instagram is the place to be if you’re willing to play the long game and put in consistent, strategic efforts over time to achieve your goals. 

To encourage rapid growth, increased traction, and a higher ROI, Facebook Ads are the way to go. This is by far the most aggressive method in this strategy and works best when paired with strategic, consistent Instagram management. 

Check out this article to learn more about the age demographics on social media and how that can affect your strategy.

Costs can vary depending on your goals, the platforms used, the complexity of the campaigns, and whether or not you have a budget for social media advertising.

Our tailored packages are curated to fit your goals and business to ensure the highest return on investment. 

When we begin posting varies depending on the scope of work. For one-off projects and campaigns, we may begin posting after 1 or 2 weeks, whereas for ongoing monthly management, we will begin posting after we’ve created our social media marketing strategy which takes 3-to-5 weeks to complete.

Depending on the state of the account when we begin working with a client, we typically see an immediate uptick in engagement and reach. Other results like increased followers, revenue growth, and lead generation take 6–12 months of consistent, strategic efforts. This varies depending on the account.

Ex. a startup with 0 followers will typically take much longer to achieve these results compared to an account with thousands of followers and an existing, engaged community. 

Yes! We create a balanced strategy that combines the benefits of organic and paid social media. While consistent organic social media marketing builds a community that compounds over time to make you the go-to in your field, paid social media advertising can dramatically jumpstart your growth, brand-awareness, conversions, and website traction.

Absolutely! We will work closely with you to understand your brand’s voice, vales, and goals. By beginning our relationship by creating a social media strategy, we ensure that all content aligns perfectly with your brand identity and reflects your unique expertise. 

We measure key performance indicators (KPIs) like reach, engagement, clicks, conversion rates, and ROI. Although we do measure all of the metrics to determine what content is working, we specifically focus on a few key metrics depending on our clients’ business and social media goals.

We provide full-service content creation, from ideation to specialized social media videography (for our local, Austin clients), to video editing, graphic creation, and copywriting. We will supplement our existing content with photos, videos, and assets you already have.