Why Your Content Isn’t Working
(And How to Fix It)
One of the biggest mistakes we see business owners make on social media—one we’ve even been guilty of ourselves—is posting without intention. There’s no goal, no clear strategy, just content for content’s sake.
If you’re putting in effort but still wondering:
Why aren’t we growing?
Why aren’t we getting more leads?
Why do we feel so disconnected from our content?
Then it’s time to rethink the approach.
The Key to a Strong Content Strategy: INTENTION
You don’t need a complicated social media strategy to start thinking like a pro. But you do need to be intentional with what you post. Every piece of content should tie back to something in your business—your values, expertise, and audience’s needs.
For example, if one of your company values is educating freely, then your content should reflect that! Share insights, tips, and industry knowledge—but from the perspective of your ideal client, not just others in your field.
Or if the goal is increasing leads, then it’s important to focus on these three things:
1. Position Your Brand as the Go-To Expert
If we want people to work with us, they need to trust us first. Our content should make it crystal clear why we’re the best at what we do. Show knowledge, share behind-the-scenes insights, and provide value that makes people think, I need to work with them.
2. Be Promotional (In the Right Way!)
Promoting doesn’t just mean posting “buy now” content. It means:
✔️ Highlighting what makes us different—our process, quality, and approach.
✔️ Showcasing the work we do and why it matters—not just sharing a pretty picture but talking about challenges, problem-solving, and the expertise behind it.
✔️ Creating brand loyalty by sharing our story. People connect with brands they relate to. If we want to turn first-time customers into lifelong clients, we need to humanize our brand.
3. Build Brand Loyalty
The most powerful businesses are the ones that clients return to again and again. But if someone has never worked with us before, how do we create that connection? By showing up consistently, sharing our values, and making our audience feel like they know us.
The Bottom Line
Creating content that actually works takes more than just posting pretty pictures. It’s about strategic content that aligns with business goals.
And the best part? You don’t have to figure it out alone. Whether you work with us or not, we’re here to help you create content that gets results.
We share tips more often on social media—head over to our Instagram to get more bite-sized info!!
