Hot Take: You Don’t Have to Post 7 Days a Week to Get Results
The best content strategy is the one you'll actually stick with.
Feeling burnt out because you tried sticking to a social media posting cadence that DIDN'T work for you?
You’re not alone.
We’ve all been there.
Cue the inner monologue: “The social media guru made me do it!”
And yeah—would it be ideal if we posted a story every single day, cranked out four Reels a week, and threw in a few carousels for good measure?
Totally. It probably would be.
But let’s get real: if you’re a business owner, you’re BUSY. You’ve got a never-ending to-do list, a team to lead (or a solo mission to run), and a million tabs open in your brain. Social media? For a lot of people, it falls somewhere between “catch up on my inbox” and “finally clear off my desktop.”
The Burnout Cycle We’re Breaking
Here’s the cycle that’s all too familiar for small business owners and entrepreneurs:
You get super inspired.
You post like crazy for two weeks straight.
Burnout hits.
Radio silence.
It’s time for a shift.
Because here’s the not-so-well-kept secret:
The best content strategy and cadence is one that you’ll actually stick with.
Ask yourself: What Results Do You Actually Want?
The better question is:
What results do you want—and what results can you realistically work for right now?
Because sometimes those are two very different things.
And that’s okay. The key is to put in whatever effort you can manage at this point in time. It’s not about being perfect—it’s about being consistent enough to build momentum. That’s what moves the needle. That’s what builds trust. That’s what creates results over time.
If you can only commit to one post a week? GREAT.
Two posts? Amazing.
It may feel slow—but it’ll be a million times faster than doing nothing at all.
Our Strategy (When Life Gets Busy)
So here’s how we’re reframing things at Brava Media Group:
When our client work piles up or our personal lives are moving at full speed, we don’t put pressure on ourselves to post at full capacity. Our goal in those seasons is simple:
Keep looking alive.
Stay present. Keep showing up. Even if it’s just in Stories or one Reel a week.
Then, when the calendar clears and creativity kicks back in, we ramp up.
This approach is realistic. It’s sustainable. And it keeps your social presence active without pushing you into the burnout cycle all over again.
Your Content Cadence Should Match Your Life
We’re all about building strategies that are rooted in real life. If your content plan doesn’t align with your lifestyle or your energy? It’s not going to last. It’s not going to feel good. And it’s definitely not going to give you the results you’re hoping for.
This is your reminder that more isn’t always better.
Better is better.
Aligned is better.
And a little bit of consistency is better than a whole lot of nothing.
Our Final Thoughts (And a Low-Pressure CTA)
Whether you work with us or not, whether you hire out or not—we’re here to help.
But if you’re ready to get out of your social media funk and into a content strategy that actually works for you (ahem—by offloading the tasks you dread to people who literally do this every day)...
Send us a message! service@bravamediagrp.com
We’ll help you find your rhythm.
We’ll build a plan you can actually stick with.
And we’ll make sure social media supports your business—instead of running it.
